Hi 👋 I’m Shu Xian, a Singapore-based creative specialising in graphic design, brand strategy, campaigns and UI design. I’ve honed my skills in creating experiences that merge form and function, delivering thoughtful solutions that engage and inspire. My approach is grounded in empathy, ensuring that each design is not only visually compelling but also relatable.
In my downtime, I’m a foodie at heart, exploring the culinary scene and learning new recipes. My latest creative outlet? Perfecting the art of crocheting—all while watching silly cat videos on IG.

Brands
Asia Pacific Breweries SG | Pernod Ricard | Neuron Mobility | The National Environment Agency | CapitaLand Group | Lendlease | Singapore Green Building Council
Experience
POPPERASIA SG - Senior Visual Designer (Feb 2021 - Present)
Twist Media - Creative Designer (Sep 2018 - Feb 2021)
Wild Advertising & Marketing - Intern (Jun 2017 - Aug 2017)
Education
Singapore Polytechnic - Diploma in Visual Communication and Media Design (2016 - 2018)
Queensway Secondary School - 'O' Levels (2011 - 2015)
Zhangde Primary School - PSLE (2004 - 2010)
Relevant Skills
Brand Strategy
Corporate Identity
Concept Development
Digital Strategy
User Interface Design
User Acceptance Testing
Achievements
Marketing Events Awards 2024 (CapitaLand LGDTE) - Best Use of Omnichannel for an Event, Gold
Marketing Events Awards 2024 (CapitaLand LGDTE) - Best Use of Sustainability, Silver
Marketing Events Awards 2024 (CapitaLand LGDTE) - Best Consumer Event: Health/Wellness/Fitness, Finalist
Marketing Excellence Award 2023 (Neuron ScootSafe) - Excellence in Relationship Marketing, Bronze
2024
