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NEURON SCOOTSAFE
Services Provided
Digital Activation, Concept & Creative, UIUX Design, Brand Development & Mascot Design
Team Members
Kyleen, Shu Xian, Eric & Fabu
Role
Lead Brand and UIUX Designer
Client
Neuron Mobility
To boost rider awareness and stand out from generic safety campaigns, Neuron Mobility reimagined its safety education through the launch of ScootSafe Academy, a gamified digital platform that makes learning about responsible riding engaging and effective.
We developed a comprehensive brand strategy and visual identity for the ScootSafe sub-brand, including a refreshed logo, collaterals, and the introduction of Sam the Safety Owl, a friendly mascot who brings warmth and relatability to safety messaging.
At the heart of the campaign is the ScootSafe Academy microsite, featuring bite-sized quizzes, interactive mini-games and a final riding challenge. Regional teams could customise content based on local guidelines. By combining playful design with practical learning, ScootSafe Academy empowers riders to make better decisions on the road, turning safety from a rule into a habit.
