DOWN TO EARTH CLUBHOUSE

For CapitaLand’s Let’s Get Down To Earth (LGDTE) sustainability festival, our challenge was to create an experience that would inspire eco-conscious living in a fun, relatable way. The solution? A cosy, interactive LGDTE Clubhouse - a vibrant pop-up space that reimagines sustainability through community, creativity and feel-good green living.

Constructed using repurposed materials and powered with zero electricity, the Clubhouse embodied sustainability in both form and function. Designed like a nostalgic school clubroom, the space invited shoppers to learn, connect and take action, blending education with playful discovery.

To deepen engagement, we launched a mini riddle challenge, visitors scanned QR codes to uncover hidden letters around the space, piecing them into a secret code and sharing their own eco hacks for a chance to win green prizes. Through this experience, shoppers discovered how simple lifestyle changes and informed purchases can make a difference, while celebrating the brands that are making sustainability second nature.