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Y.W.B.I.T 3.0 Trash to Eden
Services Provided
Digital Activation, Brand Activation, UIUX Design, Concept & Creative
Team Members
Kyleen, Irfan, Kess, Shu Xian, Eugene, Shu Hui & Shih Ean
Role
Lead UIUX Designer
Client
Lendlease
For the third instalment of You Won’t Believe It’s Trash, we brought sustainability to life through Trash to Eden, an immersive exhibition designed to inspire greener lifestyles through interactive storytelling and hands-on experiences.
At the heart of the exhibit was the ‘Heart of Eden’ AI installation, where shoppers made personal sustainability pledges that were transformed into a futuristic green city, visualised through AI and paired with their imagined future selves. Alongside it, urban farmer Stessen Chia’s garden showcased how waste can be turned into thriving ecosystems. The exhibit toured four Lendlease malls.
Overall, the entire experience was designed to show that sustainability is not just a concept, it’s a tangible, beautiful journey, made possible by small conscious choices.
